There didn't seem to be much point in skating for a world-record distance just for the sake of a record, and the concept that a record-breaking journey might grab some attention suggested that any interest could be redirected towards something worthwhile. I wanted to raise the profile of longboarding and I suppose, the powers of a positive outlook on life, but these things weren't tangible. So I decided to adopt a few charities to raise awareness and funds for (see right).
I wasn't going to be able to collect much cash on my own, I imagined I'd be more than knackered most of the time! My first thoughts about travelling not alone but with a team behind me, were formed with fundraising in mind. You'll read more about the team's composition on the respective journey pages but the plan was simple, to fan out everywhere we went, from Singapore Airport en route to Perth to the streets of Brisbane at the end, talk to people, inform them about the charities and the journey, ask for donations, hand out information leaflets, organise fundraising events. The demands I placed on my team to always be on the lookout for a fundraising opportunity were infinite, but were met with passion and intuition. Our three charities had shared over £18,500 by the time we arrived in Brisbane, and that figure continued to grow as BoardFree sprouted new distance fundraising ideas in the heads of other skaters.
From the off I was adamant that there would be no crossover between the costs of the journey and the money raised by the journey. Too much had been sacrificed by everyone involved for the legitmacy of the project to be brought into question. There was no talk of being a charity project that required an upfront payment from their charities simply to ensure that we fundraised for them. I wanted the project to be ultimately sustainable. Each of the team would get enough in terms of life experience to afford sufficient personal contributions and the journey had enough belief and dynamism about it to warrant commericial sponsorship, whether in cash or product, so there was no excuse to breach the thick line I'd stamped out between costs, and charity. I'm happy to say we achieved as such, and every penny and cent we raised went to our chosen charities.
Huge thanks here to our chief fundraisers, and even though the whole team chipped in when opportunity allowed, the efforts of Becki McKinley, Bev Blackburn and Laura Hatwell ensured we raised tens of thousands, not just thousands. |